I Want to Start a Practice
The premier and proven program for ALL chiropractors wanting to start, build, or buy their own practice!
The success, fun, and effectiveness of the WINNERSEDGE Startup program is becoming legendary. No DC should start or buy a practice without Tory as their consultant.
There are a 1000 things that must be done correctly (and in the right order) or you will make a huge mess for yourself.
Not to mention legal risk, IRS, or State Board violation troubles that can set a doctor back for years.
We have everything you need in book, booklet, audio, video, Zoom, live event, and direct coaching for you to start smartly, legally, proudly, and with immediate and long term success!
WE’RE CONSIDERED THE WORLDS FOREMOST EXPERTS FOR:
- Doctors who are associates looking to start their own office.
- Associate DC looking to buy the practice they are in. This absolutely requires coaching.
- Doctors who plan to buildout a new office. No DC should build an office without Tory drawing the floorplan.
- Doctors who want to learn all the business for successful practice.
- Students looking to have their own office after graduation.
- Married couple DCs looking to start a practice. We have over 25 married DC teams in the group!
- Partnerships or even “father son” type practices. This is complex and requires major coaching.
- All doctors who know they need help, information, and know-how to start things right!
It’s a BIG DEAL to be accepted into the WE Startup program.
This is a serious program only for the most dedicated doctors who want to be ultra successful.
We can only take so many “Startups” each year so don’t feel bad if there isn’t room.
If the button below is ORANGE, you can get in!
“I started from scratch with Tory, now I’m at $100k per month! Where else could you learn how to do that!”
Dr. Devon Barley E Greenwich, RI
“I started my practice with Tory, I broke $100,000 a month in my first year. God is good!”
Dr. Levi McQueary Columbia, KY
“I joined while still in school at Sherman. I learned everything from Tory, my new best is $120,000 a month! I refer all DCs to him!”
Dr. Molly Lee Greenville, SC
You can do this! All you need is the information, expert guidance, and our perfect examples to follow!
There are 1000 things to learn. None of it is hard, it’s just a LOT that you would never know unless you’ve done this over 1000 times like we have.
THIS IS WHAT YOU GET:
- The biggie: You get to email or call Tory for help whenever you need it. And you will.
- Passcodes to all our Startup video training library.
- The key books and 3 system booklets.
- You get to be on the Startup Zoom calls, plus access to all past recordings.
- Tory’s help with getting money, finding spaces, and the lease.
- Tory will literally draw your floorplan for you.
AND:
- Access to all DC and CA Zoom calls.
- Access to the WE DC only Facebook group.
- Access to our connections and resources for things you will need.
- Connection to TONS of super successful DCs everywhere.
- Motivation and accountability.
- Our incredible Start Up Checklist will take you through it all step by step!
YOU MUST LEARN ALL THE BUSINESS
You are a marketer, a chiropractor, AND a businessperson!
Joining is easy-
JUST DO THIS:
- Click the button that says I’M READY TO JOIN.
- Fill in your info.
- Make your payment arrangement. It is only $195 per month!
- You will immediately get your passcodes to the MEMBER AREA.
- Do your DATA SHEET and all onboarding videos.
- Choose TWO FREE product sets as a bonus for joining!
THEN WE WILL:
- Set up your first coaching call with Tory.
- Let’s talk about your practice goals.
- How much money do you need.
- Location selection is key!
- We will connect you with fresh Start up grads!.
- Plan to be at as many events as you can!
And… You get to say you’re in WINNERSEDGE! The practice success powerhouse!

What it costs and the details-
Losers always get hung up on cost… Winners can assess value and see what they get in return, then consider the cost!
HERE’S WHAT YOU PAY:
- The WINNERSEDGE Startup program is just $195 per month until your office opens.
- Once open you become a full member and pay a discounted “new doctor” coaching fee of just $995 per month.
- Because we gave you a heavily discounted $195 deal up front, you agree to be a member for 24 months after you open.
- This is perfectly fair. We commit to you when you have nothing, in exchange you commit to staying in for at least 24 months after you open. Pretty easy since most doctors stay in for many years anyway.
- If you are unable to open a practice, then the deal is over. You can walk away.
OF COURSE THERE IS A CONTRACT:
- One reason you’re here is to learn good business skills.
- No contract = No commitment by anyone = People take your money = You get nothing useful = No real success for you.
- Smart agreement = Commitment by us to help YOU and commitment from you to be a WINNER!
- When you make agreements, plan to keep them. Winners have a signature that means something.
- We’ve had over 1000 successful Startups. Our system, payments, and timeframes are proven, elevate to us and you’ll be rewarded!
Let me go over a few things-
Your questions answered-
Say I join right now, then what happens?
- You will automatically create your passcodes.
- Tory will meet you inside the website and start taking you through.
- You can be rolling literally in minutes.
- Email us right away if you have any issue 7 days a week!
Why is this priced so low at just $195?
- Tory’s generosity, efficiency, Zoom and our incredible website make this possible.
- A typical Startup program will take 10% to 15% of your collections after you open.
- Our fee structure is incredible.
- The fee will be going up, so get in now and be grandfathered in.
Can I talk to Tory before I join?
Sorry, Tory’s current schedule doesn’t allow for calls with anyone who’s not already a WINNER. All the information you need to make a decision is right here. If you want, you can call any of the testimonial doctors you see listed. They would love to talk with you!
Is there a guarantee?
If you promise to do what we recommend, we promise you will grow beyond what you currently think is possible.
What is a typical result of joining WINNERSEDGE
The typical Startup doctor is open in around 90 days, and over 100 visits a week within 90 days of that. Many have hit 100 visits a day in under 90 days. Your effort = Your success!
How should a DC choose a coach?
Pick the coach who has the best books, audio sets, and most videos for you. Pick who you can get on the phone with the fastest. Pick who has the greatest variety of live and Zoom events. Do this and you will quickly see we have no competition.
How long are your coaching calls?
Startup members coaching calls are set for 15 minutes. If a DC needs more, we just set another time or even a Zoom with Tory. Despite his schedule, he can be reached practically any day by his clients. ONLINE only members don’t have coaching calls.
Can I call whenever I want?
Full members can email or call anytime. Our ONLINE members have no direct access.
Do you teach chiropractic business skills?
We are considered the chiropractic business authority. Tory’s degree is in business, it is the backbone of your success. A DC is three people: A promoter and marketer of chiropractic, a practicing DC, and a business person. We take all three seriously. Business, payroll, debt, expenses, overhead, saving, taxes. You MUST get good at this and we teach you exactly how.
Do I need to buy all the product sets?
The doctors who do are more successful than the ones who don’t. Each success set teaches key elements for practice mastery.
“Tory helped me get started after being an associate for years. My new office is incredible, I’ve hit $80,000 per month, I used his system to pay off all $280k of my loans in under 24 months. My entire life has been transformed!”
-Dr. Bethany Curnow Chanhassen, MN
“We’re a married couple team and have been with Tory for quite a while. Our new office has me seeing over 300 a week, allowing us to grow your family AND the practice. It really is incredible!”
-Drs. Greg and Maria Stone N Augusta, SC
“I joined as a Startup doctor and wow am I glad I did. I can’t imagine anyone trying to open without all of Tory’s stuff!”
-Dr. Marcus Bertolero Honolulu, HI
Will Tory show me how to do my layout?
For Startup members, Tory will literally show you how to create the ideal layout. Many times he will draw your entire plan from scratch if you are starting a new office. He is the best in the world at this. He went to college to be an architect you know.
Do you coach married couple offices?
Yes, we have from 25 to 30 married DC couple practices in the group at any given time. One just collected $129k in a month.
What makes you different or better than other groups?
Compare Tory’s 8 books, 40 product sets, 1000 videos, live and Zoom events to those of other coaching groups, then you tell us if we are different or better. 🙂 Tory is considered by many to be the undisputed authority in all elements of starting, growing, and prospering as a chiropractor.
Are Tory’s systems really that unique?
Yes! Tory has many inventions that only exist here. Website design, layout trademarks, the diagrams, the Consult, Exam, X-ray scripting, the Insta Report, the Money Flow diagram and entire Money Flow System, Rapid Fire debt elimination, the Money Vortex, our Re-sign system, Care plans, Wellness plans, Pre-emptive strikes, and many more. There are so many things that only we have which are the reason we are so successful. Superior information = You build a superior practice!
Do you coach both insurance and cash practices?
We coach everything from super successful heavy PI practices, high volume cash-based offices, Medicare practices, multi-DC, multi-office, father-son, partnership practices, and everything in between.

Do you push a system I have to use?
There is a better way to think, say, and do practically everything. WINNERSEDGE has a proven system on everything from Day 1, to Team Meetings, to how you dress. You can choose the systems you want to incorporate. The more “WINNERS-EDGY” you become, the more successful you will be.
How current are your procedures?
Our office layouts, consult, exam, report, office visit, care plans, wellness plans, practice models, re-exam, re-sign, money flow, team hiring and training, marketing, motivation and attitude are all current to the minute. Our “Report Diagram” alone is worth millions in increased retention and collections.
Do you teach technique?
Technique is critical for a great practice and great results. Technique is a topic in practically everything we do. We have experts on everything from Gonstead to Torque Release to Atlas Orthogonal to Diversified to Thompson, etc. Your job is to learn from those better than you and share with those who need you.
What are your practice models?
We can coach practically any practice model. But we emphasize the mathematically proven best ones for doctors who want low overhead, low stress, high production, and high fun. Are our Level 1, 2, 3, 4, 5 and TOP SECRET LEVEL 6 $200k+ per month practice models. Join and find out!
Do you teach marketing and how to get new patients?
Of course. Getting patients, starting patients, keeping patients, and what to do with the money is ALL we do here.
Will you show me how to pay off my loans?
Yes, you will learn Tory’s Rapid Fire Debt Elimination and entire money flow system. The new record in the group is $297,000 in loans paid off in 13 months. Our system is unequaled. Many feel he should be on TV with it.
Do you coach multi-DC or multi-location offices?
The limitations of a multi-DC office are so complex that you 100% MUST have a consultant to have any chance of success with this model. Join immediately if this is you. Of course. If you work out of a small storage room or own three buildings with 9 doctors, our systems are perfectly scalable.
“Tory is the man! Seems like everyone here is over $100k per month. In my new office I just hit 200 a week and am gunning for it!”
-Dr. David Ridos Weston, FL
“I have been with Tory for a long time. He remodeled my first office, did the plan for my second office, even drew the plan for my new house! You have to be with us if you want to be successful in practice. There is just too much you have to know to do well!”
-Dr. Ryan Alter Delray Beach, FL
“Wow Tory, I don’t even know where to begin, I’ve been with him for what seems forever. He is our fearless leader.
Even after attending over 50 events they are just getting better and better, and so am I!”
-Dr. Trish Wolff St. Paul, MN
What if I want to own multiple offices and just be a “CEO?”
Anything you choose to do in chiropractic will be better off with Tory on your success team. The more complex your world, the more you need him. The multiple office/CEO concept is more of an “illusion of grandeur” and is not required to become very wealthy and have tons of free time and an incredible life. But if a DC wants to go after this, you will want Tory with you for sure.
Can this work if I practice solo with no staff?
We have this type of office, and the one-room, ultra-low overhead, simple practice model down to a science. Many DCs will be choosing this model more in the future. It is not for everybody, but for a certain type of person this is great.
What if I am looking to buy or move a practice?
Join now if you want this to be MUCH more successful. This is a major project and you need someone truly looking out for you.
Do I need an X-ray machine?
Nope. Many members have no X-ray. X-ray is nice but not required to be successful in practice.
What do you have for CA training?
We have everything! Over 100 videos and Tory’s newly updated CA Training Master Checklist. The CA only Facebook group for our member CAs.

Are all the events included in the fee?
Startup doctors can attend events! Some are included and some are extra.
Do you coach associates?
We coach any DC or “DC to be” on how to be super successful. You pay = We teach = You grow. We do encourage most associates to eventually have their own practice.
Do I have to sign a contract with you?
Yes, when you join here you get all our material right away. An agreement is only fair. Plus remember: Agreements = Accountability = Results!
Do I get to meet and communicate with other WINNERS?
Yes, we have a member only Facebook group that is very powerful. Instant access to all the information of the group. Imagine how powerful this is when you need anything. There really is no excuse for not being super successful here.
What other resources do you have for us?
We have all of Tory’s personal connections for everything from financing, X-ray machines, graphic design, where to get the best spine models, posters, deals on equipment, websites, brochures, Facebook ads, and 100 other things. All our resources are listed in the members only area of our website.
Is there a hidden agenda here?
Yes there is. For you to become a happy, healthy, generous, respected, debt-free cash multi-millionaire chiropractor who loves their life.
I’m struggling and am not sure if I can afford this?
Then you need us more than ever . You must find a way to get started and do exactly what we teach as quickly as you can. We will get through this!
I’m already doing well, what can you do for me?
We can do more for you than others because you have a good base to start from. The more successful a DC becomes the MORE they need someone like Tory to talk to. The mental error of the average DC is: “Once I am doing well I don’t need coaching.” No Olympian ever said that.
Are there different levels with the group?
Yes! There are three groups you can grow into as you and your practice grow. This keeps everything new, fresh and exciting. You are always around those like you or better.
When do I get to quit?
When does a patient get to quit seeing you as their chiropractor? When do you get to quit having an accountant? The core of your success team is you, your expert consultant (Tory), and your accountant. Most plan on being here until they retire, since they have seen the most successful doctors by far in the group follow our plan and retire early. But… once you are a debt-free cash multi-millionaire you will have some decisions to make. Until then there is a lot of work to do!
Can you help with my retirement strategy?
Yes, your future money situation is a major priority here. We have the giving, payroll, tax, debt, and saving system, as well as recommended investment strategies that have been proven for years to allow doctors to retire early with wealth. Most chiropractors end up with no real money. Join right now if you want a solid chance at becoming wealthy, At WINNERSEDGE we specialize in creating single doctor, high-service, high-results offices that collect $1,000,000+ or more utilizing a 3.5 day workweek.
Your success team consists of you, your success coach, and your accountant. You need all three for your practice to grow and last!
THERE IS NO TIME TO WASTE:
There is a LOT to do. We even have students who want to join BEFORE they start chiro school.
It’s like training for the Olympics, you want to learn as much as possible, and be as prepared as possible before competition starts. The day you open is “competition time” for the chiropractor.
YOU WILL NEED TRAINING ON:
Location selection, space, footage, lease details, understanding landlords, names, logo, branding, money management, equipment, forms, software, SOAP note system, computers, printers, desks, chairs, posters, handouts, X-ray details, doctor schedule, clinic schedule, staff schedule, hiring, training, managing, new patient flow, report scripting, handling questions, educating, making videos, office visit flow, re-exams, re-signing patients, care plans, wellness plans, Medicare, PI rules, reports, fees for family, payment arrangements, pre-pays and auto-pays, energy for the DC, image, what to wear, staff uniforms, appointment book set up, pure chiro vs. adding therapy, what level office do you want – LEVEL 1 up to LEVEL 6, accounts payable, billing, accounts receivable, payroll, payroll tax, sales tax, use tax, provider tax, state tax, federal tax, accounting and banking, how and when to get paid, paying small debt, paying student loans, cars, homes, expenses, overhead, collections, gross profit, net profit, saving, investing, NPI numbers, credentialing, in vs. out of network, getting reviews, website offer, local marketing, event marketing, sponsorships, business card design, the DC command center, the CA command center, the essential diagrams for the DC, key books, videos to watch, goal setting, stats, metrics, graphs, ratios, clinical excellence, technique vs. treatment time, laser vs. decompression vs. shockwave vs. stim vs. IST vs. pure chiro, vacations, balance, handling holidays, vendors, contractors, accountants, attorneys, what insurances do you need, report writing, life insurance, workers comp, style, pitfalls to avoid, people to avoid, firsts, bests, inevitable problems to overcome, pacing for decades in practice, on and on!
REEEELAX…
If you can make it through chiro school, with good coaching you can start an office too!
Now… if you want to create a fun and profitable practice that you love, you are in the right place!.