How Many People Do You Want to Help?

Dr. Tory Robson

Dr. Tory Robson

Chiropractic Practice Success Consultant

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I ask every new chiropractor how many people they want to help every week.

Most of them have no idea.

The school didn’t teach you much and your internship or preceptor probably didn’t teach you anything, so you have no idea what you’re out to do once you graduate.

Unreal isn’t it?

As far as I’m concerned every chiropractic college should teach: A chiropractor sees 100 or more patients per day. If you want to see less that’s your choice and if you want to see more that is your choice.

The typical chiropractor today sees around 90 visits per week, which is enough to have the same lifestyle as a student.

Chiropractic is not a very prosperous endeavor for most chiropractors. Chiropractic demands volume for collections.

Some chiropractors say they want to spend more time with patients and give “quality care.“ As if to say that spending more time with people makes the care of higher quality.

This of course is ridiculous and the opposite is actually true.

I ask this doctor: “Do you feel it’s better to help fewer people or more people?”

I ask: “Do you want to earn less money or more money?”

Of course they want to say it’s better to help more people but they’ve already said that they don’t want see more people because they want to give “quality care?”

The time you spend has NOTHING to do with quality. Quality has to do with quality.

If you know what you’re doing, you can do it fast.

If you care about people you will want to help as many people as you can.

So you want to have an office that allows you to help as many people as you can.

Technique comes into play. Many chiropractors are hung up on their technique as if the founder of the technique cares about them or how they practice.

Clarence Gonstead never met me and could care less how I practice.

All I know is this, I want to help as many people as I can, so I need to figure out how I can package something of high-quality in around a one minute typical office visit time.

Of course I recommend an excellent consultation, good exam, quality x-rays, and excellent analysis ahead of time so office visits can be timely. If a patient has a unique situation, we stop and reevaluate as a matter of good doctoring. Clinical excellence must prevail. But again, clinical excellence has little to do with time.

I was on vacation in Florida before I owned a home there. My low back was on fire. I walked into a chiro office. I said who I was then sat there and waited. There was one other person waiting. Finally the chiro came out and took me back. Put me on stim with ice for 20 minutes, played around with my back and didn’t do much and then asked me how I felt. I lied and said “better.” Thanked him and walked out the door.

I drove straight to another chiro office and walked in. The place had people everywhere. The CA told me to stay right there and she went back to the doctor. The doctor came up and in front of everyone said: This is Tory, my chiro friend from Minnesota. Let me tune him up quick then I’ll be right with you. Wow.

He said three words: “Point to it.”

I pointed at my L5.

He then pointed to the table for me to lay on my side..

He felt around, and I went OUCH!

He found IT.

He then adjusted IT.

He said: “Did you get what you needed?”

I said: “You bet I did!”

He said: “Now get outta here I’m busy!” 🙂

He knew he was good, he knew what he did was right, he knew what he did was exactly what I needed.

I was in there less than two minutes.

Now let’s talk about “Quality care.”

How many visits per week you want to see determines the layout and equipment required. There are three main things that control your volume:

  1. The layout
  2. The capabilities of the chiropractor.
  3. The capabilities of the CAs.

Which of these is holding you back? Join and let’s fix it!

If you have one CA that can handle 200 visits a week, your one minute treatment time and WINNERSEDGE layout are not going to make any difference. She will be the one that holds up your volume.

You may have a perfect floorplan that I drew for you. You have two Incredibles CAs that can handle 200 patients a day. But then you’re spending three minutes a person and wondering why you can’t grow. Then you ask me what marketing you need instead of seeing the REAL PROBLEM which is your treatment time.

Treatment time is the final frontier for every chiropractor on earth.

It is THE THING that you must master to have any chance of being super successful. There’s no way around it, you can’t negotiate with it, you can’t argue about it, and you can’t justify a slower time. You have a fixed number of minutes to fit people in.

Improving treatment time is the hardest thing for a doctor to do because you have habits. It is hard to fix bad habits. But the real winner gets it done.

A 15 second improvement in treatment time means $1,500,000 or more in increased collections over a career.

A goal in WINNERSEDGE is for you to get to 300 visits a week in a 3 1/2 day schedule with an excellent collection per visit and a wonderful office that runs gracefully for decades enabling you to save a significant amount of money and retire early, happy and healthy.

Depending on the state a person practices in and other details, the volume could be higher or lower. I have chiropractors at 150+ visits a day and others at lower levels. You have control over this!

The concluding point here is: You want to figure out a way to deliver the technique that you enjoy in a timely manner so you can see more people each and every day. That is what’s best for the community, that’s what’s best for your team, that’s what’s best for Chiropractic, and that’s what’s best for you.

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